February 25, 2016
There are several types of duplicate content.
Some business owners add duplicate content to their website intentionally, intending to fix it later, while other businesses have much of the same information on different pages without realizing it. Whether or not you intentionally added duplicate content, it can actually have a very adverse effect on how people view your site. By determining where the repeated information is and changing it, you can significantly increase the value of your site.
February 08, 2016
Google may pick a syndicated version over the publisher: you!
Content syndication involves permitting third-party sites to publish content that you have already published on your own website or blog. You can give other parties permission to post an article in its entirety or just an excerpt.
January 28, 2016
With this easy Webmaster Tools guide, you will be up and running in no time!
Once upon a time, having a great website put you leaps and bounds above your competition. Times have changed, however, and now you need to have a full grasp of the ways your website is working for you (or isnât) in order to stay above the competition.
January 13, 2016
Google gives positioning to brands that regularly provide audiences with fresh and new content.
When you go to the grocery store, which kind of bread do you prefer? Do you choose the old stale loaf or the fresh bread right from the oven? The content on your website is a lot like bread â the fresher the better. Continue reading to find out why you should update your website content on a regular basis.
June 19, 2013
Internet on the Go: Your site must be viewable on every device!
Like me, you are likely frustrated when viewing a website on your handheld device. When I use my Blackberry (Iâm proud to be Canadian!) itâs apparent that 98% of sites were developed for viewing on a desktop or laptop. Today, new sites should be developed as âresponsiveâ sites. This type of site provides the best viewing experience on any device!
Why is this important? Mobile users will leave â or â as I prefer to say âevacuateâ your site in seconds (never to return again!) You can verify this statement by looking at your Google Analytics âbounce rateâ.
February 28, 2013
How many seconds does it take for you to decide whether to stay or leave a website â never to return again?
Today I was called by a Toronto small business owner who was frustrated much like the man in the above image. His redesigned website had launched three months earlier and the number of leads and online sales had not increased.
I felt sorry for him after looking at his site. The navigation was fundamentally flawed, it was visually unattractive, there were no headlines or sub-headline âcommandsâ to help Google index each page, and my list continued! A good web developer is not someone who just writes code. You expect them to guide and advise you but all too often they do not. This blog is the first in a series about âwebsitesâ. Learn five fundamental tips to help your small business maximize your online presence.
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