March 24, 2016
Use Google’s free Keyword Planner tool before you start writing.
It is no secret that any successful business in today’s world needs to be best friends with Google. Think about your own experiences – when you are looking for information, who do you turn to? Your potential customers are doing the same thing, so if you have not gotten in good with Google yet, you may be missing out on a whole world of people who could really use your products or services.
March 13, 2016
Poor navigation, clutter and lack of clarity will steer people to your competitors’ websites
In today’s market, big money can be made if you are invested in cyber real estate, but you can make big mistakes with your small business website if you’re not careful. These mistakes are easy to avoid, so it’s important to be aware of the pitfalls.
Here are some small business website mistakes that can turn your audience away, and the actions you can take to correct the problem before it begins:
February 25, 2016
There are several types of duplicate content.
Some business owners add duplicate content to their website intentionally, intending to fix it later, while other businesses have much of the same information on different pages without realizing it. Whether or not you intentionally added duplicate content, it can actually have a very adverse effect on how people view your site. By determining where the repeated information is and changing it, you can significantly increase the value of your site.
February 08, 2016
Google may pick a syndicated version over the publisher: you!
Content syndication involves permitting third-party sites to publish content that you have already published on your own website or blog. You can give other parties permission to post an article in its entirety or just an excerpt.
January 28, 2016
With this easy Webmaster Tools guide, you will be up and running in no time!
Once upon a time, having a great website put you leaps and bounds above your competition. Times have changed, however, and now you need to have a full grasp of the ways your website is working for you (or isn’t) in order to stay above the competition.