Secure your brand identity (name) before someone else does!
  • June 30, 2012

    Free “brand” insurance. Just one mandatory “must do” whether you’re using social media or not.

    Social Media may not be a priority right now or never will be…

    My mom used to say, “Maureen if everyone jumped into the lake would you follow them?” And with her finger pointing at me stabbing in the air, she would continue, “No. Be a leader – not a follower!” Now to be honest I grew up on Lake Superior and it’s very cold… so it was easy to follow my mother’s advice.

    This blog has one message which applies to all business owners – whether you are a social media leader, follower, or have no plans to use it. Why does your business need to leverage what I refer to as – free social media insurance? The advice is easy to implement.

  • June 16, 2012

    Why aren’t people responding to your email? Six “how to” marketing tips to get the action you want.

    Getting to Yes – How to make the reader respond to your email.

    You want people to take action when you send an email. Perhaps you want the reader to request a quotation, buy a specific product or service, or sign-up for a seminar. But how do you do it? What do you need to do differently to increase the open rate and “get” the most favourable response?

    These tips were developed based on years of experience working with small business owners – and my own tried and proven techniques. Six “how to” tips that work – and – are easy to implement. These tips apply whether you’re using an email ‘blast” tool or sending the note yourself.

  • June 01, 2012

    Google and Facebook keep changing their rules! Three ‘Ins and Outs’ of using free social media tools

    Should you jump into social media without a marketing strategy?

    As a business owner you likely are using – or – are curious about the business value of social media tools such as Facebook, Google Plus, Google Places, Google+ Business Pages, or Pinterest. Don’t be surprised if you aren’t aware of some of these properties – it’s hard to keep up with all of them and let alone their constant changes.

    This educational blog is designed for business owners to understand the ‘ins and outs’ of social media – before you leap into using the so-called ‘easy and free tools’. Tips to help you determine if social media is right for your business and what you can do to be more easily ‘found’.