Start by identifying specific industries to target.
  • February 28, 2017

    What is Niche Marketing

    How do you pronounce the word “niche”?

    Sometimes confused with targeted marketing, niche marketing digs a little deeper. With a niche, you are looking for a specific type of customer in that market who will make use of one or more of your products and services.

  • February 20, 2017

    Stick to Your Knitting

    In Search of Excellence – the best management book ever written.

    How did we stick to our knitting? Or better yet, what does the phrase mean? In December 2006, I thought small and planned for small.