Small Business Marketing Consultant
Affordable marketing strategies and marketing programs
McCabe Marketing, led by Maureen McCabe, draws upon an extensive team of professionals based on each client situation.
We supplement our “in-house” expertise with a proven network of external partners to deliver your comprehensive marketing program when required. Complementary resources may include graphic design, video production, website development, search engine optimization, photography, internet marketing, writing, editing, and print production.
Maureen McCabe is a high-performance marketing and business growth expert with over 20 years of experience creating and executing powerful marketing strategies that activate sales growth and expand market penetration.
IBM Canada and Gallup Canada
In strategic marketing leadership roles with IBM Canada and Gallup Canada, Maureen built a track record for defining brand distinctiveness and aggressive marketing strategies in the most challenging and competitive markets. As the founder and principal of her marketing consultancy, McCabe Marketing, she has brought this expertise to bear.
Maureen began and defined her distinguished marketing career with IBM, where she was quickly recognized for her unique creativity and consistent ability to generate results. As a strategic thinker, a tenacious executer, and a relentless source of new and innovative ideas, she advanced through increasingly senior marketing roles leading IBM’s growth in the high-profile SMB (small and medium business) and e-Business divisions.
Among her many successful initiatives, she is recognized for launching IBM’s Canadian operation on eBay (which she grew into the #1 most profitable sales component across both Canada and the U.S.), improving customer acquisition by a complete 300%, and earning two America’s Vice President’s Awards for exceptional business results.
Since then, Maureen has stimulated similar brand interest and growth with Gallup, conceived the marketing and advertising strategies that launched and grew a thriving wellness centre. She has worked as a consultant building marketing and branding strategies that have increased sales by as much as 250% for her exclusive clientele.
Track record of success
With a proven track record in the small business market and as an entrepreneur, Maureen deeply appreciates the challenges her clients face. Whether helping emerging start-up companies develop new marketing programs and define their business’ unique personality in the market or helping more established companies capture more market share, Maureen has distinguished herself as a strategist who can help companies generate results.
Maureen McCabe is an award-winning expert in both business-to-consumer and business-to-business markets and has built a career track record for helping companies achieve massive growth.
Maureen holds degrees from the University of Toronto and Lakehead University and a Marketing Certificate from the Toronto Metropolitan University (formerly called Ryerson University). She is a member of the International Institute of Marketing Professionals, IIMP®, Canadian Association of Women Executives and Entrepreneurs (CAWEE), Canada’s Marketing Professionals Association (CAMP), GroYourBiz, American Marketing Association, Toronto Chapter Wired Woman Society, the Toronto Board of Trade and Innovation Initiative, Co-operative for Canadian inventors.
Want to learn what McCabe Marketing can do for you? We offer a free, no-obligation consultation with a Marketing Specialist. Book your appointment today!