Reach out to media outlets to get your name known
  • March 03, 2014

    How to Get Media Interviews for Small Business

    Celebrate the good news. Share the magazine or any online article with everyone and in particular with your prospective clients!

    Recently, I had an exciting opportunity to be interviewed by Jay Somerset for a piece in Connected for Business. As an authority on small business marketing in Toronto, I was approached to comment on the idea of creating videos as part of a small business marketing strategy. You can read the article here.

    This is one of my favourite areas to speak about, as I have experienced great success as a result of the promotional marketing videos I’ve created for McCabe Marketing. My videos have generated several opportunities for me to give media interviews on television, in the press, and for online publications.

  • April 12, 2013

    Small business online marketing video is a “peep show” to your brand. Learn how to create a video.

    Is your business video titillating, powerful, and magical? Does it ignite thought and action?

    A business video is one of the most practical and cost-effective ways of showcasing your business. It has the advantage of evoking an emotional connection with your viewers almost impossible through static pictures and text.

    Last week I presented a webinar for the Small Business Centre on my favourite topic – video marketing. This webinar was a follow-up to one presented in October 2012 on the same topic. It was great to share my knowledge and experience on this subject which I’m totally passionate about. The April 2012 webinar (is embedded in this blog at the end) focused on tips to promote a video that you have already created and posted on your website. In this blog, I will review seven tips to help you learn more on how to create a video.

  • March 26, 2013

    Promotional marketing videos generated multiple media interviews – twice with The Toronto Star!

    Media interviews are delicious side-benefits of a well-done online business video.

    I have a sweet tooth and adore milk chocolate. It is one of my favourite treats and when a cake with chocolate icing is in front of me, I am the one who will always go for the large corner piece… such is my love of chocolate.

    In the past month I have been interviewed twice by prominent Canadian publications. In both cases, the journalists visited my website and saw my CTV interview which is featured on my homepage. Because my business videos are generating more media interviews, there is much “icing on the cake” to enjoy as my business is reaping the long-term benefits. Learn how McCabe Marketing can collaborate with you in accomplishing the same success.

  • May 18, 2012

    Your marketing video shoot is this week. Are you ready? Ten tips for a great shoot.

    Botox needs at least 2 weeks to make a difference!

    Congratulations you have decided to create a video that introduces prospective customers to your business the way you want to be seen. The following checklist is based on my own experience – I have five videos and have project managed over 30 for clients.

    These tips are useful whether you have made the decision to go “pro” and hire a videographer – or – have decided to do it yourself or with the help of a friend. It’s hard to be natural unless you’re a pro. This checklist will help you get ready for the big day so you’ll feel like a pro!

  • February 29, 2012

    What’s the business value of a video? 7 reasons why you should showcase your business with a video.

    Drive more sales leads with video: “view and contact”

    This blog is written to answer the most frequently asked question of McCabe Marketing – “What’s the business value of a video?” There is “staying power” in a marketing video, and it generates more leads, more sales, and more profits for small business owners.