December 28, 2017
More small businesses are embracing the cloud. Four reasons why you should too.
Cloud technology will save you time, money and stress if you use it right. In this post, you will learn how it will help you with Customer Relationship Management, CRM, collaboration and more. And that’s just the beginning.
August 12, 2017
Flanagan Market: Ontarians’ connection to local food producers.
Digital Farmers’ Market, Flanagan Market, is an e-commerce website that connects small local food growers with purchasing outlets for restaurants, hotels and caterers, food distributors and more.
July 12, 2017
Unbiased third-party endorsements boost your brand.
A customer video testimonial is a more powerful selling tool than a written review. “Video is the single-best investment a business can make,” says Maureen McCabe.
March 26, 2015
Create branding strategies for small business marketing
Jessica Bruno from Advisor’s Edge magazine interviewed me for an article, Put a Fresh Face on Your Practice. The branding elements covered in both the article and this blog are applicable to any type of business whether you are developing your brand or are rebranding.
March 12, 2015
Choosing the right social media marketing strategies can generate sales and grow your small business
I was recently interviewed by Jay Somerset for an article in Connected For Business, Rogers’ business and technology magazine for small business owners. The article focused on how social media can generate sales for small business owners, and if Facebook is always the right platform to use. As a small business marketing professional with hands-on experience using a variety of social networks, I was happy to give suggestions on when to use Facebook to help leverage your business growth.
There are many social media platforms out there that can help generate sales, but how do you know which one to use? By carefully planning out your social media strategy, you can narrow down which social platforms you should be using to just a few sites.