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  • July 26, 2013

    LinkedIn: Learn eight ways to generate more sales leads for Canadian small business owners.

    LinkedIn is THE social networking site for business people.

    Growing up, my mom maintained that you couldn’t have too many friends, my dad believed that you couldn’t have too many business acquaintances (the word ‘networking’ wasn’t in existence yet) and my sister repeatedly told me that unless I was networking, I couldn’t grow my business to generate more profits.

    As a marketing consultant, I say if you have time for only one social media site – if you are business-to-business, LinkedIn is the smartest and most powerful option. It is a professional arena for professional connections. Networking is not entirely new to us; however, using the web and social media to connect is what has transformed how we network.