January 13, 2016
Google gives positioning to brands that regularly provide audiences with fresh and new content.
When you go to the grocery store, which kind of bread do you prefer? Do you choose the old stale loaf or the fresh bread right from the oven? The content on your website is a lot like bread – the fresher the better. Continue reading to find out why you should update your website content on a regular basis.
June 19, 2013
Internet on the Go: Your site must be viewable on every device!
Like me, you are likely frustrated when viewing a website on your handheld device. When I use my Blackberry (I’m proud to be Canadian!) it’s apparent that 98% of sites were developed for viewing on a desktop or laptop. Today, new sites should be developed as “responsive” sites. This type of site provides the best viewing experience on any device!
Why is this important? Mobile users will leave – or – as I prefer to say ‘evacuate’ your site in seconds (never to return again!) You can verify this statement by looking at your Google Analytics ‘bounce rate’.
February 28, 2013
How many seconds does it take for you to decide whether to stay or leave a website – never to return again?
Today I was called by a Toronto small business owner who was frustrated much like the man in the above image. His redesigned website had launched three months earlier and the number of leads and online sales had not increased.
I felt sorry for him after looking at his site. The navigation was fundamentally flawed, it was visually unattractive, there were no headlines or sub-headline “commands” to help Google index each page, and my list continued! A good web developer is not someone who just writes code. You expect them to guide and advise you but all too often they do not. This blog is the first in a series about “websites”. Learn five fundamental tips to help your small business maximize your online presence.
- “Needs-based” Selling (Communications) Skills. It’s Not All About You! Homepage Writing Tips and More.
December 30, 2011
Three effective writing techniques and why they are important.
People buy a product or service when they have a need, want, or dream. What need does your business service or product address? Communicate your customers’ needs at every opportunity and your business can thrive. But how can you do it consistently and successfully?
Good listening skills are important. During a conversation it can be easy to learn about your prospective customer’s problems or challenges by simply asking open-ended questions. Although you might get excited and want to interrupt with an idea or two – or talk about your product – please hold back. (I know that this is incredibly hard to do!) Instead, keep probing until you identify all of their needs.