April 30, 2014
Get the answers! Should you create a LinkedIn Showcase Page?
LinkedIn Showcase Pages were announced in November 2013 as a way for businesses on LinkedIn to focus on their brands or products. LinkedIn users can now follow a single Showcase Page without having to follow your overall Company Page, which is great if you have specific services or products that are only relevant to a particular segment of your potential customer base.
For example, if you own a clothing store that offers men’s, women’s and children’s clothing, you can develop separate Showcase Pages that show relevant content for each category. Users without kids won’t have to see your back-to-school clothing sale, and men won’t have to see to your latest blog post about women’s summer dresses. You will be able to keep all the content you publish relevant for each of your different target audiences.