September 28, 2015
Send holiday cheer to the people who need it most.
Like most Canadians, I was deeply shocked and saddened by the images I saw of Alan Kurdi’s three year-old body lying dead on a Turkish beach. Until then, I had a vague understanding of the Syrian refugee crisis, but after seeing that, helping to ease the plight of the Syrian refuges became a priority for me this holiday season.
In the past, we’ve promoted clients by gifting some of their products, like we did with jewelry from Natalie Waldman Designs, and gift baskets from Big Al’s Delish. And, of course, we’ve gone the more traditional route with gift certificates to our favourite stores and restaurants.
This year, in lieu of Christmas gifts, I made a $550 donation to the Red Cross in my company’s name, which will provide a family with a tent to shelter them from the elements and give them a roof to call their own for now.