May 07, 2016
Learn how to write scintillating blog titles.
Love him or hate him, Donald Trump has been making international headlines throughout the United States’ election season. His ability to generate headlines is incredible, and something that marketers should be trying to recreate when thinking of blog title ideas. If you want blogs that are as click-able as a statement from the Donald, consider the following techniques.
July 20, 2015
Why guest blogging is good for your business
Guest blogging can be an exciting opportunity for you and your business. When you get the chance, you will want to make sure your post really makes an impact. Here’s some advice for getting the most from this experience.
May 31, 2015
Guest blogging is still relevant
You may have considered guest blogging as part of your small business marketing strategy to increase your online presence and reputation. When you are new at guest blogging, you want to choose small media outlets to build your content portfolio. Then you can approach larger media sources such as the Huffington Post or Forbes and provide them with your portfolio, as this is a typical requirement for well-known online mediums.
You may think that guest blogging is not relevant anymore, especially after Matt Cutts, head of Google’s web spam team, wrote about its decline. However, he was saying that there is a right way and a wrong way to guest blog. You should not do it solely for link-building purposes, such as including as many links as you can, or buying links that pass PageRank. Link building should not be your only strategy, so you have to make sure you are guest blogging for other reasons. Most importantly, it should be about writing quality content and providing value to readers.
Let’s dive into the right reasons to guest blog:
October 30, 2014
Not sure what to write about? Start with keyword research to create topics that support your SEO strategy.
If you maintain a blog on your small business website, you’re probably often left wondering, “What should I blog about?” Many business owners start off excited about blogging regularly and sharing their expertise with readers. However, in many cases this can be difficult to keep up.
One of the biggest problems that small businesses run into is a lack of ideas to write about. You may have already exhausted your initial list of blog topics to write on, and are left wondering what to tackle next.
August 09, 2013
Write in your own voice. Be casual. Be authentic. Be you!
I love reading and in particular, legal and political mysteries. With a book, what first intrigues me, is a compelling overview on the back cover. And then, I have to admit that I’m drawn to covers with captivating images – they do draw my attention immediately as I am sure the above image has captured yours. This is an awesome one!
When it comes to reading a blog – the first couple of paragraphs are either ‘make or break’. Within a few seconds, I need to understand what I will gain from reading the blog and then I will make a quick decision as to whether it is of interest to me or not. As well, it’s a given that a blog must be well-written in order to hold my attention.
The following blog outlines the costs involved in setting up a blog and hiring a writer, as well as eight practical tips if you are writing a blog yourself. Most importantly, my blog shows you how to maximize your blog post to help improve your search engine optimization (SEO) – i.e. being found on Page 1 of Google.