March 26, 2015
Create branding strategies for small business marketing
Jessica Bruno from Advisor’s Edge magazine interviewed me for an article, Put a Fresh Face on Your Practice. The branding elements covered in both the article and this blog are applicable to any type of business whether you are developing your brand or are rebranding.
March 12, 2015
Choosing the right social media marketing strategies can generate sales and grow your small business
I was recently interviewed by Jay Somerset for an article in Connected For Business, Rogers’ business and technology magazine for small business owners. The article focused on how social media can generate sales for small business owners, and if Facebook is always the right platform to use. As a small business marketing professional with hands-on experience using a variety of social networks, I was happy to give suggestions on when to use Facebook to help leverage your business growth.
There are many social media platforms out there that can help generate sales, but how do you know which one to use? By carefully planning out your social media strategy, you can narrow down which social platforms you should be using to just a few sites.