May 31, 2015
Guest blogging is still relevant
You may have considered guest blogging as part of your small business marketing strategy to increase your online presence and reputation. When you are new at guest blogging, you want to choose small media outlets to build your content portfolio. Then you can approach larger media sources such as the Huffington Post or Forbes and provide them with your portfolio, as this is a typical requirement for well-known online mediums.
You may think that guest blogging is not relevant anymore, especially after Matt Cutts, head of Google’s web spam team, wrote about its decline. However, he was saying that there is a right way and a wrong way to guest blog. You should not do it solely for link-building purposes, such as including as many links as you can, or buying links that pass PageRank. Link building should not be your only strategy, so you have to make sure you are guest blogging for other reasons. Most importantly, it should be about writing quality content and providing value to readers.
Let’s dive into the right reasons to guest blog: