January 31, 2012
Marketing plans and acquisition tactics
As a business owner you must carefully evaluate your participation in deep discount or ‘daily deal’ coupon websites such as Groupon or WagJag. Do not confuse an acquisition tactic – getting new customers – with generating long-term profitable customers.
You may be someone who has got a great deal on one of those sites or have considered buying a deal. Like me, you are willing to travel a little farther than normal to save between 50-90% off the regular price. Or perhaps you purchased the deal because you would like try the product or service – regardless of whether you have any intention of making a repeat purchase from that business.