October 30, 2017
Every social media site presents content differently.
How often and when you should post will depend on your industry, the platforms you are using, as well as your audience.
December 23, 2015
Post other people’s social media content
As you know, social media is an invaluable tool for your inbound marketing campaign. That being said, as any small business owner will tell you, being successful on social media requires a lot of time and effort! Fortunately, instead of dedicating hours every week to managing your Facebook, Twitter, LinkedIn and other social networks, you can take several steps to streamline your small business social media efforts. Here is how to get started:
March 12, 2015
Choosing the right social media marketing strategies can generate sales and grow your small business
I was recently interviewed by Jay Somerset for an article in Connected For Business, Rogers’ business and technology magazine for small business owners. The article focused on how social media can generate sales for small business owners, and if Facebook is always the right platform to use. As a small business marketing professional with hands-on experience using a variety of social networks, I was happy to give suggestions on when to use Facebook to help leverage your business growth.
There are many social media platforms out there that can help generate sales, but how do you know which one to use? By carefully planning out your social media strategy, you can narrow down which social platforms you should be using to just a few sites.
June 30, 2014
Secure your username on social media sites before someone else does!
Kaleigh Rogers from The Toronto Star interviewed me as part of a piece they put together about using Pinterest for small business. As one of the latest social media trends, it can be hard to determine whether or not Pinterest will be an effective marketing tool for your business. While the image-based social network seems like a natural fit for highly visual small businesses in the design, beauty, art, and fashion industries, it might not be the best place for a financial advisor or IT services provider.
In the article, I offer the recommendation that whether or not you plan on using Pinterest as part of your small business social media strategy (or any other social network for that matter!), it’s still important that you claim your username or profile on these sites.
April 30, 2014
Get the answers! Should you create a LinkedIn Showcase Page?
LinkedIn Showcase Pages were announced in November 2013 as a way for businesses on LinkedIn to focus on their brands or products. LinkedIn users can now follow a single Showcase Page without having to follow your overall Company Page, which is great if you have specific services or products that are only relevant to a particular segment of your potential customer base.
For example, if you own a clothing store that offers men’s, women’s and children’s clothing, you can develop separate Showcase Pages that show relevant content for each category. Users without kids won’t have to see your back-to-school clothing sale, and men won’t have to see to your latest blog post about women’s summer dresses. You will be able to keep all the content you publish relevant for each of your different target audiences.