Tip #2 Website – learn what you "must have" on your homepage.
  • September 30, 2012

    8 “How to” tips to avoid money burning marketing mistakes that reduce small business profits

    Develop a marketing strategy and plan to generate more profits

    My mom always said, “Money doesn’t grow on trees.” As a business owner, you know it’s key to spend your business dollars wisely. Like me, you want to learn from others mistakes – for free. This blog will give you concrete ideas and tips on “how to” avoid these costly errors which can help you generate more profits.

    I’ve been working with start-ups and small businesses since 1998. These tips are based on their errors and a few of my own. This blog is an excerpt from a 19-page report, request it now. 8 Money Burning Marketing Mistakes that Reduce Profits!

  • September 14, 2012

    Part 1 – Job search like an Olympian: 1 tip “marketers” need to know to land their golden position.

    Learn how I apply my grandmother McCabe’s wisdom, “The proof is in the pudding”. Google all prospective candidates.

    One of your most important responsibilities as the owner or senior manager is to hire the right people. I have made mistakes and offer a few tips to help you avoid what I learned first-hand – the cost of hiring the wrong person.

    Recently, I wrote a job description for a client. Marcel felt that my two-page comprehensive write-up had too many details; it was far too long. He trusted my judgment and it was posted. After reviewing the resumes, he commented that he had never seen such high quality candidates in his 35 years of hiring. The following tips are proven!