A marketing strategy and marketing plan attract more customers.
  • July 08, 2016

    Ensure your new site and its content and functionality are aligned with business goals.

    A website redesign is an extensive process, with more steps than you might imagine. Find out how to make the transition go smoothly.

  • June 25, 2016

    Why can’t you replicate your Google AdWords campaign on Bing’s ads platform?

    I chose two of my best-performing ads from my AdWords campaign using the exact same text, keywords, and targeting. I expected them to perform well, given their success on Google. I was dead wrong. Learn why they had a 99% bounce rate!

  • June 19, 2016

    Is duplicate content from other sites negatively affecting your website ranking?

    Not only can you not have duplicate content within your website, but Google can tell if you have copied website content from other sites onto your own.  Other websites can be a great source of information and ideas, it is important that you use them properly, otherwise your search engine ranking will be damaged.

     

  • May 27, 2016

    Your tagline should be a short, memorable phrase that carries the heart of your business behind it.

    Developing the perfect tagline or slogan for your business requires creativity. Any proper creative session begins with brainstorming. It doesn’t matter if they are horrible, improper or otherwise ill-suited for your company slogan. The worst ideas can turn into perfect ones by inspiring a thought in someone else.

  • May 07, 2016

    Learn how to write scintillating blog titles.

    Love him or hate him, Donald Trump has been making international headlines throughout the United States’ election season. His ability to generate headlines is incredible, and something that marketers should be trying to recreate when thinking of blog title ideas. If you want blogs that are as click-able as a statement from the Donald, consider the following techniques.

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