December 04, 2019
Local marketing initiatives attract local media interviews
Get tips for obtaining media coverage from print, radio and TV.
- Google’s BERT algorithm update impacts the world, like Bert from Sesame Street affected children, positively.
November 07, 2019
Google’s “BERT” coincides with Sesame Street’s 50th anniversary
It’s Google’s job to figure out what you’re searching for, no matter how you spell it or combine the words in your query. With BERT, you get more relevant search results.
September 17, 2019
How people feel about a company is the brand.
Your brand identity is how you communicate your brand at every step. It’s more than a logo, slogan, tagline, or imagery. Your rebranding initiative will fall flat if it doesn’t reflect your business or your customers.
August 30, 2019
Benefits of updating or upgrading your website
If your website isn’t yet fully “responsive” (mobile-friendly) you are losing out big-time. A wholesale redesign of your website is probably needed, and should result in an increase in traffic and revenue.
July 20, 2019
Good quality backlinks boost your organic website rankings.
Learn the best practices for developing a backlink strategy and how to implement it.