July 28, 2017
Digital marketing covers a wide range of areas from your website, videos, blogging and guest blogging, social media, online directory listings, webinars, ebooks (such as free reports, white papers), email marketing, search engine optimization, SEO (being found on Google) to paid advertisements and more.
Learn the four steps to create your digital (internet marketing) strategy: research. plan. test, then analyze.
June 14, 2017
You don’t need a huge budget to market your small business effectively.
If you have been wondering how to market your business, learn six effective actions you can do to increase your visibility. TIP: Don’t be shy, ask each customer for one referral.
May 07, 2017
Get Found on Google. Index your website and each page.
If you require Google to include a page on your site in their search index this tool will do it quickly for you. Having a page indexed does not guarantee ranking, but it is the first step.
April 22, 2017
Attend a meeting or two before joining any peer advisory group.
A peer advisory board is not a networking group where your primary objective is to make connections to sell your products and services to fellow members.
March 31, 2017
Rebranding is a major investment in both time and money.
How do you know when you have to rebrand? Some brands are able to stay relatively consistent for a lifetime while others tweak their logo or completely change it.