Google Webmaster Tools can be a website owner's best friend.
  • January 28, 2016

    How to Use Google Webmaster Tools to Improve Your Website

    With this easy Webmaster Tools guide, you will be up and running in no time!

    Once upon a time, having a great website put you leaps and bounds above your competition. Times have changed, however, and now you need to have a full grasp of the ways your website is working for you (or isn’t) in order to stay above the competition.

  • What is Remarketing and How Does it Work? Part 1

    Google’s AdWords provides you with remarketing capabilities.

    Marketing has evolved. The power of cold calls and flashy commercials has faded, and made way for a new suite of marketing approaches. One of the most powerful and widespread modern online marketing approaches is known as remarketing. But what is remarketing and how can it help your business grow?

  • January 22, 2016

    Are Your Small Business Marketing Efforts Working?

    Nine ways to assess the effectiveness of your marketing campaign

    Small business marketing is not an exact science like physics. If you tell a physicist the speed and velocity of an object in motion, he or she can accurately predict how that object will behave through time and space. However, you can only approximate the effectiveness of your marketing campaign. But there are still ways to discover what’s working and what’s not.

  • January 13, 2016

    Why It Is Important to Update Your Website’s Content

    Google gives positioning to brands that regularly provide audiences with fresh and new content.

    When you go to the grocery store, which kind of bread do you prefer? Do you choose the old stale loaf or the fresh bread right from the oven? The content on your website is a lot like bread – the fresher the better. Continue reading to find out why you should update your website content on a regular basis.