March 31, 2017
Rebranding is a major investment in both time and money.
How do you know when you have to rebrand? Some brands are able to stay relatively consistent for a lifetime while others tweak their logo or completely change it.
March 30, 2017
Why do you want to rebrand? What do you hope to accomplish?
Learn how to avoid the most common pitfalls on your rebranding journey. With over ten years of branding experience under our belt, we have seen a range of timelines from a couple of months to over a year to roll out the complete rebranding project. Good luck and have fun.
May 27, 2016
Your tagline should be a short, memorable phrase that carries the heart of your business behind it.
Developing the perfect tagline or slogan for your business requires creativity. Any proper creative session begins with brainstorming. It doesn’t matter if they are horrible, improper or otherwise ill-suited for your company slogan. The worst ideas can turn into perfect ones by inspiring a thought in someone else.
June 07, 2015
Study their portfolio carefully. Ask for additional examples of their work.
In part one of this series, we explained the value of checking out work samples, references, accessibility, industry experience, and the designer’s design process when you’re looking to hire a graphic designer to do creative work for your business. Now, in this long-awaited part 2, we’ll look at five more questions to ask when thinking about how to hire a graphic designer:
March 26, 2015
Create branding strategies for small business marketing
Jessica Bruno from Advisor’s Edge magazine interviewed me for an article, Put a Fresh Face on Your Practice. The branding elements covered in both the article and this blog are applicable to any type of business whether you are developing your brand or are rebranding.