Prospects will stay longer on your homepage, when there's a video.

Website marketing Toronto – powerful selling tools

Most visitors leave a website within ten seconds.

To paraphrase Kevin Costner from the movie Field of Dreams, “build it and they will come”. Once they visit your site, will they stay, request a complimentary consultation, price quotation, or purchase your product? To be successful online, you need more than website marketing – search engine optimization (SEO), social media, and an attractive-looking site to promote your business.

First impressions don’t just count – they are everything in the online world. Learn how to reduce your bounce rate – people who leave after seconds, never to return again. Read our guest blog on Search Engine People, 5 Must-know Tips for a Lead Generating Website. Learn how to reduce your evacuation rate!

Five must-dos for your homepage:

  1. Phone number (top right-hand corner of homepage) – Don’t you want prospects to call you?
  2. Testimonials – Let Your Customers Speak for You!
  3. Use keywords – What phrases are people typing into Google to find your competitors? Use those words on your site to help them find you!
  4. Compelling content (copywriting) – Needs and benefits-based. It’s all about them, not you or the features of your products and services!
  5. Welcome video – Gain staying power, or “sticky eyeballs,” with a well-done video.

Speak in the words of your prospective customers, or you won’t reach them. A professional marketing writer can write or edit your existing website content to enhance its effectiveness and impact. We’re available to help you improve your website, from managing a project refresh to tweaking the copy or something in between. The choice is yours.

Website Marketing – two client stories

Grauman Packaging is a premium importer and distributor of coordinated stock and custom-printed packaging. For over 20 years, they have serviced a wide range of retail stores, shopping malls, and advertising agencies. Their custom-coordinated packaging includes bags, boxes, and accessories, ranging from tissue paper and ribbons to labels and other complementary items.

Like many savvy small business owners, they wanted to improve their site without a complete redesign (new one), but they didn’t know what they should do. McCabe Marketing determined a facelift was needed to highlight their custom packaging solutions without diminishing their stock wholesale packaging products. To drive more sales leads for custom packaging, five key changes were made:

  • Added the local and toll-free phone numbers (top right corner)
  • Created a “Request a Quotation” form with a button (top right)
  • Created a short mini-form, “Make an Inquiry” (located on the left column, which is displayed on every page).
  • Rewrote the homepage. To build immediate trust and credibility, a testimonial was used below the headline. The content or copywriting focused on the needs of prospective customers. Do you need a quick turnaround?
  • Created a new page that highlights their core business – custom packaging. (Added to top navigation as the first tab.)

Within two weeks of the facelift, sales leads for custom packaging tripled, including a six-figure opportunity! McCabe Marketing is writing additional pages that highlight key customized products, among other enhancements.

iBrowsers are removable eyebrow tattoos used by people who have little or no eyebrows due to illness, such as alopecia. Since 2000, iBrowsers have been sold through retailers and online. McCabe Marketing project-managed the launch of the expanded product line and the new website. A key recommendation was to sell sample packs to encourage first-time buyers to try the product.

A graphic artist and web development company were engaged to provide a refreshed look. Additionally, by analyzing the competition and determining the most frequently searched words and phrases, the content was rewritten and expanded to include these keywords. They are now on the first page in the search engines.

Looking to increase your web presence? We can pull it all together for you. Jump start your sales and profits by connecting some key marketing gaps. Need a new site or a facelift?

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