September 30, 2013

Every referral should be contacted immediately – within hours!

Word-of-mouth referrals are one of the most powerful and easiest ways to attract new customers. A good referral is akin to the art of matchmaking. Although you may have not watched Yente perform her matchmaking magic in Fiddle on the Roof, intrinsically you know when a referral is a great match for your business.

Although I love the lyrics, Matchmaker, Matchmaker, make me a match. Find me a find. Catch me a catch… – realistically, all referrals will not be matches made in heaven. Handle each lead with kid gloves, and you will garner more referrals from your customers and people like me!

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