- “Needs-based” Selling (Communications) Skills. It’s Not All About You! Homepage Writing Tips and More.
December 30, 2011
Three effective writing techniques and why they are important.
People buy a product or service when they have a need, want, or dream. What need does your business service or product address? Communicate your customers’ needs at every opportunity and your business can thrive. But how can you do it consistently and successfully?
Good listening skills are important. During a conversation it can be easy to learn about your prospective customer’s problems or challenges by simply asking open-ended questions. Although you might get excited and want to interrupt with an idea or two – or talk about your product – please hold back. (I know that this is incredibly hard to do!) Instead, keep probing until you identify all of their needs.