Yelp is one of the most trusted sources of online reviews.
  • March 22, 2014

    6 Things to Know About Yelp Reviews: Creative Strategies for Customer Reviews and Testimonials

    A Yelp business profile can be an excellent marketing tool for your small business.

    For small business owners, Yelp reviews can be a positive word-of-mouth marketing tool, while for others it can become a repository for negativity or customer complaints.

    Since Yelp is one of the most widely used — and trusted — online review websites, your small business can’t ignore it. That’s why I have developed this quick guide to help you understand the workings of Yelp and what you must know about this popular customer review platform:

  • March 04, 2014


    McCabe Marketing was featured in PROFIT Magazine

    I had the opportunity to be interviewed by PROFIT Magazine, one of Canada’s leading magazines for small- and medium-sized business owners. The article, Find Your Tweetheart, offers readers advice on how to find a social media marketing agency for their business. I was approached to comment on how to choose the best social media marketing consultant from the perspective of both a small business owner and marketing professional. As a player in the small business marketing space in Toronto, the journalist sought my experience and insight on the topic.

  • March 03, 2014

    How to Get Media Interviews for Small Business

    Celebrate the good news. Share the magazine or any online article with everyone and in particular with your prospective clients!

    Recently, I had an exciting opportunity to be interviewed by Jay Somerset for a piece in Connected for Business. As an authority on small business marketing in Toronto, I was approached to comment on the idea of creating videos as part of a small business marketing strategy. You can read the article here.

    This is one of my favourite areas to speak about, as I have experienced great success as a result of the promotional marketing videos I’ve created for McCabe Marketing. My videos have generated several opportunities for me to give media interviews on television, in the press, and for online publications.

  • March 01, 2014

    How Online Reviews Can Impact Your Business: Creative Strategies for Customer Reviews – Part 4

    Do you have the online reviews you need to build trust with consumers?

    by Maureen McCabe

    In Part 1 of this series, I talked about some creative ways to get customer reviews, and in Part 2 I looked at how online reviews affect your internet marketing strategy. In this blog, we will explore how customer reviews and testimonials can impact your business overall.

    As a small business, you need to know how customer reviews are impacting your online presence. More and more, consumers are turning to internet research to learn about a product or a business they are considering working with. This research often includes reading customer reviews from a variety of websites.