March 26, 2015
Create branding strategies for small business marketing
Jessica Bruno from Advisor’s Edge magazine interviewed me for an article, Put a Fresh Face on Your Practice. The branding elements covered in both the article and this blog are applicable to any type of business whether you are developing your brand or are rebranding.
March 12, 2015
Choosing the right social media marketing strategies can generate sales and grow your small business
I was recently interviewed by Jay Somerset for an article in Connected For Business, Rogers’ business and technology magazine for small business owners. The article focused on how social media can generate sales for small business owners, and if Facebook is always the right platform to use. As a small business marketing professional with hands-on experience using a variety of social networks, I was happy to give suggestions on when to use Facebook to help leverage your business growth.
There are many social media platforms out there that can help generate sales, but how do you know which one to use? By carefully planning out your social media strategy, you can narrow down which social platforms you should be using to just a few sites.
December 17, 2014
Search engine optimization can help build your authority as an industry expert.
This past October, Christine Muschi interviewed me for a Globe and Mail article about hotel rewards cards and how they can help small business owners save money. As a small business owner myself, saving money is of utmost importance to me, so I have indeed used hotel rewards to reduce my travel expenses when visiting clients and attending conferences.
I’m always enthusiastic to be interviewed in the media, since I know the impact this type of exposure can have when it comes to small business marketing. I was pleased to be approached by the journalist to add my two cents to her piece — but, of course, I wanted to know how she had found me! The answer? She simply Googled one of my top business keywords, “small business marketing company,” and found my website!
June 30, 2014
Secure your username on social media sites before someone else does!
Kaleigh Rogers from The Toronto Star interviewed me as part of a piece they put together about using Pinterest for small business. As one of the latest social media trends, it can be hard to determine whether or not Pinterest will be an effective marketing tool for your business. While the image-based social network seems like a natural fit for highly visual small businesses in the design, beauty, art, and fashion industries, it might not be the best place for a financial advisor or IT services provider.
In the article, I offer the recommendation that whether or not you plan on using Pinterest as part of your small business social media strategy (or any other social network for that matter!), it’s still important that you claim your username or profile on these sites.
March 04, 2014
McCabe Marketing was featured in PROFIT Magazine
I had the opportunity to be interviewed by PROFIT Magazine, one of Canada’s leading magazines for small- and medium-sized business owners. The article, Find Your Tweetheart, offers readers advice on how to find a social media marketing agency for their business. I was approached to comment on how to choose the best social media marketing consultant from the perspective of both a small business owner and marketing professional. As a player in the small business marketing space in Toronto, the journalist sought my experience and insight on the topic.
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