Reach out to media outlets to get your name known
  • March 03, 2014

    How to Get Media Interviews for Small Business

    Celebrate the good news. Share the magazine or any online article with everyone and in particular with your prospective clients!

    Recently, I had an exciting opportunity to be interviewed by Jay Somerset for a piece in Connected for Business. As an authority on small business marketing in Toronto, I was approached to comment on the idea of creating videos as part of a small business marketing strategy. You can read the article here.

    This is one of my favourite areas to speak about, as I have experienced great success as a result of the promotional marketing videos I’ve created for McCabe Marketing. My videos have generated several opportunities for me to give media interviews on television, in the press, and for online publications.

  • March 26, 2013

    Promotional marketing videos generated multiple media interviews – twice with The Toronto Star!

    Media interviews are delicious side-benefits of a well-done online business video.

    I have a sweet tooth and adore milk chocolate. It is one of my favourite treats and when a cake with chocolate icing is in front of me, I am the one who will always go for the large corner piece… such is my love of chocolate.

    In the past month I have been interviewed twice by prominent Canadian publications. In both cases, the journalists visited my website and saw my CTV interview which is featured on my homepage. Because my business videos are generating more media interviews, there is much “icing on the cake” to enjoy as my business is reaping the long-term benefits. Learn how McCabe Marketing can collaborate with you in accomplishing the same success.

  • October 08, 2012

    9 tips for Media Interviews. How and why I was interviewed on CTV’s Pattie Lovett-Reid Show

    Now I can add to my profile – “As Seen On CTV” (Earlier this year in “The Toronto Star” was added)

    Thanksgiving is the time of year to gather with family and friends and to reflect on and rejoice for all that is good and abundant. For our American friends, Canadian Thanksgiving is celebrated in October because it’s cold in the North and the crops are harvested sooner! For me, there was much to celebrate and be grateful for this year as my first TV interview as a Marketing Consultant aired on Friday evening, October 6th.

    I was excited and absolutely thrilled when I heard that I was selected to appear on CTV in my capacity as a Small Business and Start-up expert. (And I say this with humility).

  • March 08, 2012

    3 YouTube Tips to Leverage the Power of Social Media. How I got found by the Toronto Star.

    Create a video to showcase your business

    St. Patrick’s Day came a week early for this wee Irish lass – that’s me – Maureen McCabe, a specialist in small business and startup marketing. I might not be a young girl but I’m still short at a whopping 5’ 1/2” so the word “wee” is no blarney! Why did I have the luck of the Irish? I was “on” the right place at the right time.

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