November 27, 2015
Effective marketing is essential for your company’s growth.
Deciding whether to outsource your marketing or not can be tricky. It is true that no one knows your organization or your product better than you do. However, it is important that you understand your limitations. Yes, the skill and the passion that drove you to start your business are important factors in your success, but you should recognize that these are not the only factors.
Effective marketing is essential for your company’s growth. Here are some reasons why you should consider outsourcing your marketing:
August 21, 2015
Small Business Owners’ Spending Discussion
When you are running a small business, it can be tricky to manage your budget. While the thought of running your own business can be exciting, without careful attention to detail and thorough planning, you may find your new business venture quickly becoming a huge risk. Here are four of the most common small business owner spending mistakes you’ll want to avoid.
December 31, 2012
Engage others to ensure your marketing goals are implemented.
Happy New Years! I wish you and your family health, happiness, and strong, long-lasting relationships. And, of course, much prosperity for your business in 2013.
To paraphrase vocalist Diana Ross, You can’t just sit there and wait for more business to reach your goals. You’ve got to get out there and make it happen for yourself.
September 30, 2012
Develop a marketing strategy and plan to generate more profits
My mom always said, “Money doesn’t grow on trees.” As a business owner, you know it’s key to spend your business dollars wisely. Like me, you want to learn from others mistakes – for free. This blog will give you concrete ideas and tips on “how to” avoid these costly errors which can help you generate more profits.
I’ve been working with start-ups and small businesses since 1998. These tips are based on their errors and a few of my own. This blog is an excerpt from a 19-page report, request it now. 8 Money Burning Marketing Mistakes that Reduce Profits!
April 18, 2012
After 31 years of loyalty, I was ready to jump ship.
The past three weeks have been technologically brutal. First, my desktop was infected with a Trojan Horse. Then Bell Canada cut off my landline in error, and three days later the internet stopped working – without notice.
Bell provided inferior support throughout my crisis despite being a loyal landline customer since 1981. Only when I escalated and advised I was ready to switch all three services, a technical support guru was sent to fix the problems they created. After the situation was resolved, they justifiably earned the lowest rating possible in every category on their customer satisfaction survey.