Marketing strategies and plans – attract more customers!
  • April 18, 2012

    Customer Dissatisfaction: 3 Tips to Manage a Crisis. What’s your marketing strategy?

    After 31 years of loyalty, I was ready to jump ship.

    The past three weeks have been technologically brutal. First, my desktop was infected with a Trojan Horse. Then Bell Canada cut off my landline in error, and three days later the internet stopped working – without notice.

    Bell provided inferior support throughout my crisis despite being a loyal landline customer since 1981. Only when I escalated and advised I was ready to switch all three services, a technical support guru was sent to fix the problems they created. After the situation was resolved, they justifiably earned the lowest rating possible in every category on their customer satisfaction survey.

  • January 31, 2012

    Groupon does not itself create automatic long-term customers.

    Marketing plans and acquisition tactics

    As a business owner you must carefully evaluate your participation in deep discount or ‘daily deal’ coupon websites such as Groupon or WagJag. Do not confuse an acquisition tactic – getting new customers – with generating long-term profitable customers.

    You may be someone who has got a great deal on one of those sites or have considered buying a deal. Like me, you are willing to travel a little farther than normal to save between 50-90% off the regular price. Or perhaps you purchased the deal because you would like try the product or service – regardless of whether you have any intention of making a repeat purchase from that business.

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