November 27, 2015
Effective marketing is essential for your company’s growth.
Deciding whether to outsource your marketing or not can be tricky. It is true that no one knows your organization or your product better than you do. However, it is important that you understand your limitations. Yes, the skill and the passion that drove you to start your business are important factors in your success, but you should recognize that these are not the only factors.
Effective marketing is essential for your company’s growth. Here are some reasons why you should consider outsourcing your marketing:
It is Not Your Core Competency
Many professionals outside of the marketing field are not properly trained to use marketing software such as email marketing platforms, social analytics tools and marketing automation systems effectively, let alone optimally. With a new business, it is important to stick to the areas in which you are most competent.
When you outsource marketing, you are placing it in the hands of people who are experts in this field. This allows you and your employees to focus your time and efforts on creating your product or delivering exceptional service.
It Can be Difficult to Attract Quality Marketing Talent
Recruiting talented marketers to a newer brand can take a lot of time and resources; this means it is simply not practical for many start-ups. You would need a team that includes a project manager, a content producer as well as a Web designer. Salaries for these professionals can be simply out of reach for smaller businesses.
When you outsource marketing instead, you can save on the time required to recruit and train marketers, as well as on the cost of a full-time marketing staff. You will get all the benefits of having an expert marketing team at your disposal without going over your budget.
Slow Revenue Growth
One sign that you may need to outsource marketing is that your revenue is not growing fast enough. While marketing is not the only factor in revenue growth, most marketing companies will use ROI as a means of measuring their success. This means you will be able to determine precisely how much additional revenue you are earning from your marketing budget.
It Can Reduce the Workload for You and Your Staff
It is unreasonable to expect one or two people to handle everything that a marketing firm can do. If you have a small staff with a workload that is too much for them to handle, it may be worthwhile to outsource some of your marketing.
As a small business owner, you don’t have the time or skills necessary to project manage your new website design and launch, or create your monthly email newsletter. Instead, you can use a marketing firm to handle specific tasks rather than to manage it all.
Effective Marketing Requires the Right Technology
Modern marketing is technology-driven. At the same time, getting access to high-level marketing applications can be very expensive. Outsourcing marketing tasks to companies that use the latest marketing technologies may be your most cost-effective option.
Outsourcing Helps to Create a Level Playing Field
With an array of software, analytics tools and expertise at their disposal, a marketing firm can help a small company compete effectively with larger ones. Your small business can have the same impact in the marketplace as your larger and more established competitors.
Your focus as the owner of a small business should be on growing your company and improving your revenue. Outsourcing your marketing can help you to achieve both of these goals. For help deciding which of your marketing tasks you can do yourself, and which should be outsourced, I invite you to take advantage of my Marketing Consultation!
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