March 22, 2014
A Yelp business profile can be an excellent marketing tool for your small business.
For small business owners, Yelp reviews can be a positive word-of-mouth marketing tool, while for others it can become a repository for negativity or customer complaints.
Since Yelp is one of the most widely used — and trusted — online review websites, your small business can’t ignore it. That’s why I have developed this quick guide to help you understand the workings of Yelp and what you must know about this popular customer review platform:
March 01, 2014
Do you have the online reviews you need to build trust with consumers?
by Maureen McCabe
In Part 1 of this series, I talked about some creative ways to get customer reviews, and in Part 2 I looked at how online reviews affect your internet marketing strategy. In this blog, we will explore how customer reviews and testimonials can impact your business overall.
As a small business, you need to know how customer reviews are impacting your online presence. More and more, consumers are turning to internet research to learn about a product or a business they are considering working with. This research often includes reading customer reviews from a variety of websites.
February 25, 2014
Make sure your business has a listing on the top 3 review sites.
As a small business owner, you understand that your reputation is a huge contributor to your overall success. Your reputation also extends into the online space, where you likely already have one or two profiles where customers can leave a testimonial.
Google+, Yelp, HomeStars, Yellow Pages, TripAdvisor, Bing Local, LinkedIn…. The number of places where customers can leave online reviews for you seems endless. So which ones should your small business be listed on, and which ones have the greatest impact? Should you choose one review site and ask your customers to leave their feedback there, or take a “shotgun approach” and list your business on any review website you can find? We’ll answer those questions and more in this blog post.
July 26, 2013
LinkedIn is THE social networking site for business people.
Growing up, my mom maintained that you couldn’t have too many friends, my dad believed that you couldn’t have too many business acquaintances (the word ‘networking’ wasn’t in existence yet) and my sister repeatedly told me that unless I was networking, I couldn’t grow my business to generate more profits.
As a marketing consultant, I say if you have time for only one social media site – if you are business-to-business, LinkedIn is the smartest and most powerful option. It is a professional arena for professional connections. Networking is not entirely new to us; however, using the web and social media to connect is what has transformed how we network.
May 04, 2013
The “birdy” soars to increase sales leads!
Are you are a busy business owner who sees no value in social media? Has your marketing consultant suggested yet again it’s time to “explore” your options? This is “code” for I’m not giving up on you.
Learn how 600 small and mid-sized businesses (SMB) got more traffic to their website and converted those leads to sales.