January 22, 2015
Cut your marketing company loose if they exhibit any of these behaviours.
In Part 1 and Part 2 of this series, I offered advice on how to choose a marketing company you can work with. Once you have chosen your small business marketing company, and are setting up an initial meeting or just getting things underway, you should approach the new partnership with caution until you can be sure you can trust them with the success of your business.
Keep an eye out for these 5 warning signs that could indicate that a marketing company is not the right fit for you.
August 24, 2014
There are an endless number of factors that go into determining how your site ranks.
In an ideal world, your small business website would show up on the first page of Google’s search engine results for all of your main keyword terms. In reality, however, this is extremely difficult to achieve. If you have any experience in do-it-yourself search engine optimization (SEO) or working with an SEO agency, you probably already know that getting your website ranking well takes time and effort.
Still, many blogs, how-to articles, and SEO providers out there make claims that you can get your site to rank number one — and fast! It’s important to realize that these are just false promises. In the ever-changing world of SEO and online marketing, it’s tough to guarantee that your website will ever get a first-page ranking.
Though great rankings aren’t always a sure thing, it is still possible to get a first-page ranking for your business website. With a combination of the right strategies, hard work, and consistency, you can work towards the rankings you want.
July 28, 2014
Choosing a small business marketing company that you can trust can be a difficult process.
In Part 1 of this series, I discussed tips to help you choose a small business marketing company. For this blog post, I’ve added six additional tips that can help you decide which marketing company you should trust with your business and marketing dollars. Check out Part 3 too.
May 31, 2014
Knowing what to look for in a small business marketing company can be a struggle. Hiring the wrong firm can be an expensive mistake.
While you may be an expert in your chosen field, you are likely not an expert in marketing. That’s why it is essential to choose a Toronto marketing company you trust to help you build your marketing plan — or as was have trademarked it, your Marketing Action RoadMap™ — a company that will provide hands-on tactical execution.
- Avoid Logo Design Problems. Five of the 10 Questions to Ask a Graphic Designer Before You Hire Them.
November 08, 2013
“BRA” program logo designed for the Princess Margaret Hospital Foundation
Everyone makes mistakes, but it‘s the lessons learned that makes us smarter. By reading this blog (and Part 2 you will be smarter when communicating your requirements for your logo.
My first video was created in 2010 and as a good marketer, I wanted to brand it with my logo. The idea was to have a watermark in the lower right hand corner. Simply put this was not viable because it was ‘blurry’. For those in the know, the term is pixelated. I then had to invest in a new one.
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