July 28, 2014
Choosing a small business marketing company that you can trust can be a difficult process.
In Part 1 of this series, I discussed tips to help you choose a small business marketing company. For this blog post, I’ve added six additional tips that can help you decide which marketing company you should trust with your business and marketing dollars. Check out Part 3 too.
May 31, 2014
Knowing what to look for in a small business marketing company can be a struggle. Hiring the wrong firm can be an expensive mistake.
While you may be an expert in your chosen field, you are likely not an expert in marketing. That’s why it is essential to choose a Toronto marketing company you trust to help you build your marketing plan — or as was have trademarked it, your Marketing Action RoadMap™ — a company that will provide hands-on tactical execution.
- Avoid Logo Design Problems. Five of the 10 Questions to Ask a Graphic Designer Before You Hire Them.
November 08, 2013
“BRA” program logo designed for the Princess Margaret Hospital Foundation
Everyone makes mistakes, but it‘s the lessons learned that makes us smarter. By reading this blog (and Part 2 you will be smarter when communicating your requirements for your logo.
My first video was created in 2010 and as a good marketer, I wanted to brand it with my logo. The idea was to have a watermark in the lower right hand corner. Simply put this was not viable because it was ‘blurry’. For those in the know, the term is pixelated. I then had to invest in a new one.
January 17, 2013
A brand is the total consumers’ perception about the brand.
Did you know that the word “brand” comes from the Old Norse word brandr which means “to burn”? The ranchers burned their mark (or brand) onto each cow to show ownership.
What are you doing to burn your brand on your customers and prospective customers’ minds?
June 16, 2012
Getting to Yes – How to make the reader respond to your email.
You want people to take action when you send an email. Perhaps you want the reader to request a quotation, buy a specific product or service, or sign-up for a seminar. But how do you do it? What do you need to do differently to increase the open rate and “get” the most favourable response?
These tips were developed based on years of experience working with small business owners – and my own tried and proven techniques. Six “how to” tips that work – and – are easy to implement. These tips apply whether you’re using an email ‘blast” tool or sending the note yourself.
February 22, 2012
Three simple tips to mitigate proofreading errors.
Proofreading errors happen. If there was a mistake, destroy the printed material – it can hurt your professional brand image if you don’t. Three true stories where the recycling bin should have been used:
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