January 17, 2013
A brand is the total consumers’ perception about the brand.
Did you know that the word “brand” comes from the Old Norse word brandr which means “to burn”? The ranchers burned their mark (or brand) onto each cow to show ownership.
What are you doing to burn your brand on your customers and prospective customers’ minds?
June 16, 2012
Getting to Yes – How to make the reader respond to your email.
You want people to take action when you send an email. Perhaps you want the reader to request a quotation, buy a specific product or service, or sign-up for a seminar. But how do you do it? What do you need to do differently to increase the open rate and “get” the most favourable response?
These tips were developed based on years of experience working with small business owners – and my own tried and proven techniques. Six “how to” tips that work – and – are easy to implement. These tips apply whether you’re using an email ‘blast” tool or sending the note yourself.
February 22, 2012
Three simple tips to mitigate proofreading errors.
Proofreading errors happen. If there was a mistake, destroy the printed material – it can hurt your professional brand image if you don’t. Three true stories where the recycling bin should have been used:
Free Consultation
Marketing Check-up
Free Marketing Report
Free SEO Template
Make An Inquiry
