April 22, 2017
Attend a meeting or two before joining any peer advisory group.
A peer advisory board is not a networking group where your primary objective is to make connections to sell your products and services to fellow members.
January 22, 2016
Nine ways to assess the effectiveness of your marketing campaign
Small business marketing is not an exact science like physics. If you tell a physicist the speed and velocity of an object in motion, he or she can accurately predict how that object will behave through time and space. However, you can only approximate the effectiveness of your marketing campaign. But there are still ways to discover what’s working and what’s not.
October 17, 2015
You only notice when it’s not done. And when it’s not done, you’re sunk.
Because in today’s world, readers don’t just notice your typos. They take pictures or screen shots of them, then tweet them out for everyone in their network to mock with a caption like “check out these idiots” or “someone’s getting fired tomorrow.”
February 11, 2015
Imagine the thrill I felt when I sent my first email campaign through MailChimp on July 31, 2014 and achieved both great open rates (54.5–74.8%) and click-through rates which were through the roof by all measurements (5.3-10.1%). Learn a few tricks by reading this blog.
January 22, 2015
Cut your marketing company loose if they exhibit any of these behaviours.
In Part 1 and Part 2 of this series, I offered advice on how to choose a marketing company you can work with. Once you have chosen your small business marketing company, and are setting up an initial meeting or just getting things underway, you should approach the new partnership with caution until you can be sure you can trust them with the success of your business.
Keep an eye out for these 5 warning signs that could indicate that a marketing company is not the right fit for you.
August 24, 2014
There are an endless number of factors that go into determining how your site ranks.
In an ideal world, your small business website would show up on the first page of Google’s search engine results for all of your main keyword terms. In reality, however, this is extremely difficult to achieve. If you have any experience in do-it-yourself search engine optimization (SEO) or working with an SEO agency, you probably already know that getting your website ranking well takes time and effort.
Still, many blogs, how-to articles, and SEO providers out there make claims that you can get your site to rank number one — and fast! It’s important to realize that these are just false promises. In the ever-changing world of SEO and online marketing, it’s tough to guarantee that your website will ever get a first-page ranking.
Though great rankings aren’t always a sure thing, it is still possible to get a first-page ranking for your business website. With a combination of the right strategies, hard work, and consistency, you can work towards the rankings you want.
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