June 14, 2017
You don’t need a huge budget to market your small business effectively.
If you have been wondering how to market your business, learn six effective actions you can do to increase your visibility. TIP: Don’t be shy, ask each customer for one referral.
April 22, 2017
Attend a meeting or two before joining any peer advisory group.
A peer advisory board is not a networking group where your primary objective is to make connections to sell your products and services to fellow members.
January 22, 2016
Nine ways to assess the effectiveness of your marketing campaign
Small business marketing is not an exact science like physics. If you tell a physicist the speed and velocity of an object in motion, he or she can accurately predict how that object will behave through time and space. However, you can only approximate the effectiveness of your marketing campaign. But there are still ways to discover what’s working and what’s not.
October 17, 2015
You only notice when it’s not done. And when it’s not done, you’re sunk.
Because in today’s world, readers don’t just notice your typos. They take pictures or screen shots of them, then tweet them out for everyone in their network to mock with a caption like “check out these idiots” or “someone’s getting fired tomorrow.”
February 11, 2015
Imagine the thrill I felt when I sent my first email campaign through MailChimp on July 31, 2014 and achieved both great open rates (54.5–74.8%) and click-through rates which were through the roof by all measurements (5.3-10.1%). Learn a few tricks by reading this blog.