August 09, 2013

Write in your own voice. Be casual. Be authentic. Be you!

I love reading and in particular, legal and political mysteries. With a book, what first intrigues me, is a compelling overview on the back cover. And then, I have to admit that I’m drawn to covers with captivating images – they do draw my attention immediately as I am sure the above image has captured yours. This is an awesome one!

When it comes to reading a blog – the first couple of paragraphs are either ‘make or break’. Within a few seconds, I need to understand what I will gain from reading the blog and then I will make a quick decision as to whether it is of interest to me or not. As well, it’s a given that a blog must be well-written in order to hold my attention.

The following blog outlines the costs involved in setting up a blog and hiring a writer, as well as eight practical tips if you are writing a blog yourself. Most importantly, my blog shows you how to maximize your blog post to help improve your search engine optimization (SEO) – i.e. being found on Page 1 of Google.

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March 31, 2012

Five reasons why blogging is a great sales tool

Every business owner I’ve met says they never have enough time. Like you they are busy running their business each day, evenings, and some weekends. You likely never have enough time or energy left for marketing and business development. So it’s not surprising to think you don’t have time for what I call “Blogging for Business.” Learn how blogging can drive more sales leads and generate more profits for your business.

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