November 26, 2018
GivingTuesday is a movement for everyone who wants to give something back.
By Maureen McCabe
As a response to commercialization and consumerism in the post-Thanksgiving season in the U.S. – after the sales of Black Friday and Cyber Monday, GivingTuesday was started in 2012 by the 92nd Street Y and the United Nations Foundation. Since then it has become a global movement to create an international day of charitable giving at the beginning of the Christmas and holiday season.
GivingTuesday is a time to celebrate and encourage activities that support charities and non-profits. Whether it’s making a donation, volunteering time, helping a neighbour or spreading the word, we need your help.
Hashtag activism, often stylized as #GivingTuesday #GivingTuesdayCA (for Canada)
#GivingTuesday leverages social media and a broad network of non-profits, schools, businesses, and individuals to ignite a movement and global call to action to give. It has seen record-breaking engagement at every level of society – from some of the world’s biggest celebrities and influencers to students, volunteers, and everyday givers.
There are lots of ways that small businesses, corporations and brands can get involved. #GivingTuesday is a great opportunity to do more for the causes you support and engage employees and your community.
McCabe Marketing supports The War Amps founded in 1918, they make a difference in the lives of all Canadian amputees including children.
They provide financial assistance for artificial limbs, peer support and information on all aspects of living with amputation. Additionally, they do not use professional fundraisers, receive government grants, or solicit by phone or door-to-door.
The War Amps Key Tags Service
With a philosophy of “amputees helping amputees,” they established the Key Tag Service in 1946 for returning World War II amputees looking for meaningful work – the program now employs amputees and people with disabilities.Through the Key Tags service, Canadians register a coded key tag and attach their keys to this tag. If you lose your keys, the finder calls War Amps or places the key tag in a mailbox, then War Amps returns the keys to the tag owner. The charity returned 10,981 keys in 2017, for a total of over 1.5 million returned since the initiative started in 1946. Learn more about their Key Tag service.
We invite you to give in the best way that you can. Volunteering is one of the most popular ways Canadians get involved in GivingTuesday. It’s a valuable way to give back without going into your wallet. Happy #GivingTuesday.
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