August 15, 2017
Does a mobile website’s quality affect your desktop?
More searches are done on mobile devices than ever. Google is hinting that soon all ranking on their search results will be based on mobile sites rather than the desktop versions.
July 28, 2017
Four steps to creating a strategy.
Digital marketing covers a wide range of areas from your website, videos, blogging and guest blogging, social media, online directory listings, webinars, ebooks (such as free reports, white papers), email marketing, search engine optimization, SEO (being found on Google) to paid advertisements and more.
Learn the four steps to create your digital (internet marketing) strategy: research, plan, test then analyze.
May 07, 2017
Get Found on Google. Index your website and each page.
If you require Google to include a page on your site in their search index this tool will do it quickly for you. Having a page indexed does not guarantee ranking, but it is the first step.
November 26, 2016
Now you will understand your marketer’s jargon.
Fear not! To help you navigate the muddy waters of marketing acronyms, we have created this quick-reference guide.
December 17, 2014
Search engine optimization can help build your authority as an industry expert.
This past October, Christine Muschi interviewed me for a Globe and Mail article about hotel rewards cards and how they can help small business owners save money. As a small business owner myself, saving money is of utmost importance to me, so I have indeed used hotel rewards to reduce my travel expenses when visiting clients and attending conferences.
I’m always enthusiastic to be interviewed in the media, since I know the impact this type of exposure can have when it comes to small business marketing. I was pleased to be approached by the journalist to add my two cents to her piece — but, of course, I wanted to know how she had found me! The answer? She simply Googled one of my top business keywords, “small business marketing company,” and found my website!
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