July 28, 2017
Four steps to creating a strategy.
Digital marketing covers a wide range of areas from your website, videos, blogging and guest blogging, social media, online directory listings, webinars, ebooks (such as free reports, white papers), email marketing, search engine optimization, SEO (being found on Google) to paid advertisements and more.
Learn the four steps to create your digital (internet marketing) strategy: research, plan, test then analyze.
May 07, 2017
Get Found on Google. Index your website and each page.
If you require Google to include a page on your site in their search index this tool will do it quickly for you. Having a page indexed does not guarantee ranking, but it is the first step.
November 26, 2016
Now you will understand your marketer’s jargon.
Fear not! To help you navigate the muddy waters of marketing acronyms, we have created this quick-reference guide.
December 17, 2014
Search engine optimization can help build your authority as an industry expert.
This past October, Christine Muschi interviewed me for a Globe and Mail article about hotel rewards cards and how they can help small business owners save money. As a small business owner myself, saving money is of utmost importance to me, so I have indeed used hotel rewards to reduce my travel expenses when visiting clients and attending conferences.
I’m always enthusiastic to be interviewed in the media, since I know the impact this type of exposure can have when it comes to small business marketing. I was pleased to be approached by the journalist to add my two cents to her piece — but, of course, I wanted to know how she had found me! The answer? She simply Googled one of my top business keywords, “small business marketing company,” and found my website!
December 01, 2014
An SEO company’s website can tell you a lot about the strategies they will use.
Continuing our series of blog posts about how to choose an SEO company, we’ve put together this post to offer even more advice on evaluating a potential SEO agency. Undoubtedly, one of the best ways to evaluate the quality of work performed by an SEO firm is to take a look at their own website. A website can offer you telltale clues about how the company does SEO, whether they are using the latest strategies and offer information to you about the overall quality of their work.
Here’s how you can use an SEO company’s website to decide whether or not they could be a potential partner:
September 26, 2014
Don’t sign an SEO contract without looking it over for these red flags!
By Maureen McCabe
When it comes to search engine optimization (SEO), most small business owners agree that it’s usually best to hire an agency to take care of this aspect of their online marketing efforts. There are many technical considerations that require the assistance of experts in order to drive more traffic to your website and ultimately bring in more customers to your business.
In a previous blog post, I briefly outlined one of the major warning signs to be aware of when you are hiring an SEO company: a guarantee of rankings. In this post, we’ll take a more in-depth look at SEO company guarantees and other red flags you should look out for before you sign that contract!
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