Branding strategies for your small business marketing matters!
  • March 26, 2015

    Branding Strategies for Small Business Marketing

    Create branding strategies for small business marketing

    Jessica Bruno from Advisor’s Edge magazine interviewed me for an article, Put a Fresh Face on Your Practice.  The branding elements covered in both the article and this blog are applicable to any type of business whether you are developing your brand or are rebranding.

  • November 08, 2013

    Avoid logo design problems. Five of the 10 questions to ask a graphic designer before you hire them.

    “BRA” program logo designed for the Princess Margaret Hospital Foundation

    Everyone makes mistakes, but it‘s the lessons learned that makes us smarter. By reading this blog (and Part 2 you will be smarter when communicating your requirements for your logo.

    My first video was created in 2010 and as a good marketer, I wanted to brand it with my logo. The idea was to have a watermark in the lower right hand corner. Simply put this was not viable because it was ‘blurry’. For those in the know, the term is pixelated. I then had to invest in a new one.

  • May 04, 2013

    Why are social media and brand building important for your small business? (Hint: leads & sales!)

    The “birdy” soars to increase sales leads!

    Are you are a busy business owner who sees no value in social media? Has your marketing consultant suggested yet again it’s time to “explore” your options? This is “code” for I’m not giving up on you.

    Learn how 600 small and mid-sized businesses (SMB) got more traffic to their website and converted those leads to sales.

  • January 17, 2013

    What is “marketing branding” for your small business?

    A brand is the total consumers’ perception about the brand.

    Did you know that the word “brand” comes from the Old Norse word brandr which means “to burn”? The ranchers burned their mark (or brand) onto each cow to show ownership.

    What are you doing to burn your brand on your customers and prospective customers’ minds?

  • June 30, 2012

    Free “brand” insurance. Just one mandatory “must do” whether you’re using social media or not.

    Social Media may not be a priority right now or never will be…

    My mom used to say, “Maureen if everyone jumped into the lake would you follow them?” And with her finger pointing at me stabbing in the air, she would continue, “No. Be a leader – not a follower!” Now to be honest I grew up on Lake Superior and it’s very cold… so it was easy to follow my mother’s advice.

    This blog has one message which applies to all business owners – whether you are a social media leader, follower, or have no plans to use it. Why does your business need to leverage what I refer to as – free social media insurance? The advice is easy to implement.

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