May 04, 2013
The “birdy” soars to increase sales leads!
Are you are a busy business owner who sees no value in social media? Has your marketing consultant suggested yet again it’s time to “explore” your options? This is “code” for I’m not giving up on you.
Learn how 600 small and mid-sized businesses (SMB) got more traffic to their website and converted those leads to sales.
November 30, 2012
Listening skills “can make or break” your small business.
Sick people spread germs. Students and workers are encouraged to stay at home to rest and get well. Self-employed people like me “try and do it all” — and sometimes not well. This week was an example of why I should have “closed” the office and consumed multiple bowls of soup.
When things go wrong, we tend to analyze the situation to the nth degree. These heartfelt sales communication tips are hopefully helpful, and can be used whether you are healthy or not!
September 30, 2012
Develop a marketing strategy and plan to generate more profits
My mom always said, “Money doesn’t grow on trees.” As a business owner, you know it’s key to spend your business dollars wisely. Like me, you want to learn from others mistakes – for free. This blog will give you concrete ideas and tips on “how to” avoid these costly errors which can help you generate more profits.
I’ve been working with start-ups and small businesses since 1998. These tips are based on their errors and a few of my own. This blog is an excerpt from a 19-page report, request it now. 8 Money Burning Marketing Mistakes that Reduce Profits!
- 4 Tips to Help You Identify True Prospects vs. Tire-kickers. Save Time to Focus on Real Sales Leads.
July 17, 2012
Don’t be frustrated, we’ve all been there at some point…
How do you attract new customers? Do you offer a free consultation or complimentary assessment? How do you identify a real lead or prospective customer from a time-wasting tire kicker? I’ve learned the hard way and share my lessons learned.
When you are contacted by prospective customers you likely regard them as sales leads. You’re optimistic that they will hire you or buy your product. Right? Why else would they be contacting you? Maybe to pick your brain…?
May 01, 2012
This blog is not about networking events or the internet.
By Maureen McCabe
Big Al’s Catering & Décor provides catering, party décor, and gift baskets. Big Al has been a client of McCabe Marketing for three years and hosts our networking group’s weekly meetings. He is the best cheerleader that I’ve ever met. He continuously promotes himself and others, including me. This blog is a synthesis of his teachings.
1. Lunch and Dinner
Are eating and socializing your only priorities when dining out? Have you ever introduced yourself and what you do – to the server or person sitting at the next table?
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