Attract & Keep Customers Archives

Marketing versus Sales: What’s the Difference?
September 30, 2016

How do you generate leads for your sales team?

You need to know the difference between sales and marketing to understand how to use each business strategy.

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What Is The Difference Between Google Places and Google+ for Business?
August 31, 2015

Where are you? I’m looking for your business, but can’t find you!

Oh the places your business could go with Google business page.

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How Do You Make and Receive ‘Great’ Referrals? What is Your Business Process to Handle Sales Leads?
September 30, 2013

Every referral should be contacted immediately – within hours!

Word-of-mouth referrals are one of the most powerful and easiest ways to attract new customers. A good referral is akin to the art of matchmaking. Although you may have not watched Yente perform her matchmaking magic in Fiddle on the Roof, intrinsically you know when a referral is a great match for your business.

Although I love the lyrics, Matchmaker, Matchmaker, make me a match. Find me a find. Catch me a catch… – realistically, all referrals will not be matches made in heaven. Handle each lead with kid gloves, and you will garner more referrals from your customers and people like me!

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LinkedIn: Learn Eight Ways to Generate More Sales Leads for Canadian Small Business Owners.
July 26, 2013

LinkedIn is THE social networking site for business people.

Growing up, my mom maintained that you couldn’t have too many friends, my dad believed that you couldn’t have too many business acquaintances (the word ‘networking’ wasn’t in existence yet) and my sister repeatedly told me that unless I was networking, I couldn’t grow my business to generate more profits.

As a marketing consultant, I say if you have time for only one social media site – if you are business-to-business, LinkedIn is the smartest and most powerful option. It is a professional arena for professional connections. Networking is not entirely new to us; however, using the web and social media to connect is what has transformed how we network.

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Why are Social Media and Brand Building Important for Your Small Business? (Hint: Leads & Sales!)
May 04, 2013

The “birdy” soars to increase sales leads!

Are you are a busy business owner who sees no value in social media? Has your marketing consultant suggested yet again it’s time to “explore” your options? This is “code” for I’m not giving up on you.

Learn how 600 small and mid-sized businesses (SMB) got more traffic to their website and converted those leads to sales.

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