September 30, 2013
Every referral should be contacted immediately – within hours!
Word-of-mouth referrals are one of the most powerful and easiest ways to attract new customers. A good referral is akin to the art of matchmaking. Although you may have not watched Yente perform her matchmaking magic in Fiddle on the Roof, intrinsically you know when a referral is a great match for your business.
Although I love the lyrics,
Matchmaker, Matchmaker, make me a match. Find me a find. Catch me a catch…
– realistically, all referrals will not be matches made in heaven. Handle each lead with kid gloves, and you will garner more referrals from your customers and people like me!July 26, 2013
LinkedIn is THE social networking site for business people.
Growing up, my mom maintained that you couldn’t have too many friends, my dad believed that you couldn’t have too many business acquaintances (the word ‘networking’ wasn’t in existence yet) and my sister repeatedly told me that unless I was networking, I couldn’t grow my business to generate more profits.
As a marketing consultant, I say if you have time for only one social media site – if you are business-to-business, LinkedIn is the smartest and most powerful option. It is a professional arena for professional connections. Networking is not entirely new to us; however, using the web and social media to connect is what has transformed how we network.
May 04, 2013
The “birdy” soars to increase sales leads!
Are you are a busy business owner who sees no value in social media? Has your marketing consultant suggested yet again it’s time to “explore” your options? This is “code” for I’m not giving up on you.
Learn how 600 small and mid-sized businesses (SMB) got more traffic to their website and converted those leads to sales.
November 30, 2012
Listening skills “can make or break” your small business.
Sick people spread germs. Students and workers are encouraged to stay at home to rest and get well. Self-employed people like me “try and do it all” — and sometimes not well. This week was an example of why I should have “closed” the office and consumed multiple bowls of soup.
When things go wrong, we tend to analyze the situation to the nth degree. These heartfelt sales communication tips are hopefully helpful, and can be used whether you are healthy or not!
September 30, 2012
Develop a marketing strategy and plan to generate more profits
My mom always said, “Money doesn’t grow on trees.” As a business owner, you know it’s key to spend your business dollars wisely. Like me, you want to learn from others mistakes – for free. This blog will give you concrete ideas and tips on “how to” avoid these costly errors which can help you generate more profits.
I’ve been working with start-ups and small businesses since 1998. These tips are based on their errors and a few of my own. This blog is an excerpt from a 19-page report, request it now. 8 Money Burning Marketing Mistakes that Reduce Profits!
- 4 Tips to Help You Identify True Prospects vs. Tire-kickers. Save Time to Focus on Real Sales Leads.
July 17, 2012
Don’t be frustrated, we’ve all been there at some point…
How do you attract new customers? Do you offer a free consultation or complimentary assessment? How do you identify a real lead or prospective customer from a time-wasting tire kicker? I’ve learned the hard way and share my lessons learned.
When you are contacted by prospective customers you likely regard them as sales leads. You’re optimistic that they will hire you or buy your product. Right? Why else would they be contacting you? Maybe to pick your brain…?
Free Consultation
Marketing Check-up
Free Marketing Report
Free SEO Template
Make An Inquiry
