March 13, 2013
Pinterest is the fastest growing website ever! It’s a virtual bulletin board to promote your product images and videos.
You may be old enough to remember the bulletin boards made of cork at school or the office. A push pin or stapler was used to mount the best artwork, inspirational message, or your ‘To Do’ list. In grade four (or as Americans say “fourth grade”) my artwork was never featured on the board. I likely should be in counselling for the artistic self-esteem issues caused by Mrs. Anderson!
Today, there are virtual bulletin boards. Pinterest is a social media site that enables you to share photos and videos. As a business owner you may be wondering if it’s the latest social media wonder and you should jump on the cruise liner or wait for the next boat. If your business has numerous products and nice images you’re likely a natural fit.
February 15, 2013
Invented to help people socialize and connect online, social media now generates more sales for business owners!
From the printing press to television there have been many “media” revolutions. This century’s media revolution is social media.
Like most Canadian small businesses, you likely have no social media presence. Perhaps you are unaware of its benefits. Maybe you don’t have the budget to hire a professional. Learn the six key benefits of why your business can’t afford to miss out on leveraging social media to generate more sales.
November 01, 2012
I worked at GALLUP as a marketer and learned about the importance of methodology.
Like me, you know that U.S. election polls conducted by the so-called ‘experts’ often get it wrong. In this case, VerticalResponse (which provides e-services such as email marketing, social media, and online surveys) released its small business social media usage survey today, yes on Halloween! The results are scary, nothing short of incredulous. In fact, it may lead some business owners to believe that they must immediately jump into social media to ‘keep up’ with the competition. Please don’t – you need a marketing strategy and plan.
Check-out the infographic at the end of the blog. You can scan it in less than a minute to understand the results.
June 30, 2012
Social Media may not be a priority right now or never will be…
My mom used to say, “Maureen if everyone jumped into the lake would you follow them?” And with her finger pointing at me stabbing in the air, she would continue, “No. Be a leader – not a follower!” Now to be honest I grew up on Lake Superior and it’s very cold… so it was easy to follow my mother’s advice.
This blog has one message which applies to all business owners – whether you are a social media leader, follower, or have no plans to use it. Why does your business need to leverage what I refer to as – free social media insurance? The advice is easy to implement.
June 01, 2012
Should you jump into social media without a marketing strategy?
As a business owner you likely are using – or – are curious about the business value of social media tools such as Facebook, Google Plus, Google Places, Google+ Business Pages, or Pinterest. Don’t be surprised if you aren’t aware of some of these properties – it’s hard to keep up with all of them and let alone their constant changes.
This educational blog is designed for business owners to understand the ‘ins and outs’ of social media – before you leap into using the so-called ‘easy and free tools’. Tips to help you determine if social media is right for your business and what you can do to be more easily ‘found’.
Free Consultation
Marketing Check-up
Free Marketing Report
Free SEO Template
Make An Inquiry
