Your custom Marketing Action Roadmap™ will boosts sales.

How to get more customers and repeat sales

Marketing programs increase repeat sales and referrals

Marketing is about communicating with customers and potential customers – repeatedly – about the product or service you offer. Successful businesses persuade their prospects to purchase their products or services. More successful business owners generate more profits through repeat sales. But how do you do it? With a custom Marketing Action Roadmap™ designed for your business.

Marketing programs are identified in your marketing plan, although we find many small business owners don’t have one. But that’s okay – we can help. What’s on your must-do list that you don’t have the time or expertise to implement? We can bridge the marketing gaps so you can focus on what you are passionate about – why you got into the business in the first place. We can project manage specific action items or handle your entire project. The choice is yours.

Do you want to increase revenue and drive repeat sales from existing customers? Discover customer retention strategies and learn how to attract new customers. How do you get customer referrals? Learn how to leverage referrals and get new customers.

More revenue from your existing customers

Active Health Solutions sought to increase its patient revenue by offering complementary products, including orthotics and orthopedic shoes.

McCabe Marketing wrote and designed a direct mail campaign with a time-limited and compelling offer. It captured readers with the headline ‘expiry of your healthcare insurance benefits’ — true about benefits for the calendar year. Testimonials showcased the different footwear products offered. The results were stellar, with over 13% of patients purchasing a product within six weeks.

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Attracting new customers

Creating a video to educate customers and potential customers about your business is a great way to stand out from your competitors.

SmartShape Weight Loss Centre specializes in medical treatments for weight loss and obesity, offering the Lap-Band and Gastric Balloon programs. A free consultation with a surgeon is available.

A series of educational videos was developed to help prospective patients and their families learn more about the procedures and comprehensive support program, as well as to meet the surgeons. The informative videos answer the patient’s most frequently asked questions, enabling the surgeon to spend more time focusing on the patient’s health history and assessing their needs.

McCabe Marketing project-managed the creation of the 14-part video series. It was involved in all aspects of the videos, from writing and editing the scripts to hiring the talent agency and casting the actors. We worked closely with the production company and played a crucial role in the editing process.

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