Marketing Plan – Small Business Action RoadMap™ for Success
How to get an edge over your competitors
The marketing plan is your action plan for the year. What are your specific goals, priorities or projects? Do you have an item on your to-do or wish list that you neither have the time nor marketing expertise to implement? We can help by starting or joining an existing project to assist you in completing it – likely sooner than you expect. We can fill in your key marketing gaps and add a fresh selling program.
“Integrated marketing plans and communications” is a holistic marketing approach – and how we do business. It integrates all marketing tools (defined below), techniques, and resources within your company. You will gain a competitive advantage when you consistently present your company in a positive light to your customers. But how do you do it?
You must have a consistent message in all of your communications – from online and offline marketing to how you answer the phone! (And, yes, we have written telephone scripts, voicemail greetings, email signatures, and template email notes to respond to sales leads.)
Marketing jargon easily defined for you:
Online marketing channels – your website, blogs, social media, search engine optimization (SEO), ads, and more.
Offline marketing channels – direct mail, traditional print (newspaper, magazine), public relations, trade shows, radio and television advertising.
Do you need help to develop your marketing plan?
Areola Tattoo Canada invented and manufactured a temporary, removable tattoo for women who have had a mastectomy and breast reconstruction. McCabe Marketing was involved in all aspects of bringing this invention to the marketplace.
After the inventor developed the first Areola prototypes, we were engaged to research the size of the marketplace, explore trademark issues with a U.S. lawyer, conduct focus groups with patients, and source a manufacturer.
We project-managed the launch of the website from start to finish, working with a graphic artist and web development company, and writing the “needs-based” copy for the website. McCabe Marketing remains actively involved in developing a distributor and reseller program, as well as an online marketing strategy and sales program to drive sales growth.
Looking for a strategy and plan to grow your business faster? Let McCabe Marketing help you attract more customers and increase sales leads by creating a Marketing Action Roadmap™ that works.
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